When a bid request is generated, Easybid analyzes contextual parameters in real time, including domain, ad unit, format, size and device. Through an advanced configuration layer, the system automatically matches each request to the most appropriate tagId according to predefined rules, enabling granular traffic management and more effective inventory monetization. Once the appropriate configuration has been identified, the request is forwarded server-to-server to integrated demand partners. The S2S architecture reduces the load on the user’s browser, minimizes latency and improves overall performance compared to traditional client-side implementations, ensuring a faster and more efficient auction process. Bids received from different SSPs are collected and normalized within the platform. Easybid applies advanced optimization logic, including floor price management, timeout control and demand prioritization, to identify the most valuable bid in real time and serve the winning creative. Every stage of the process is tracked through an advanced reporting system that monitors key KPIs such as CPM, fill rate and revenue. Data can be analyzed by size, device, format or configuration, providing a complete view of performance and new optimization opportunities. Easybid maximizes the value of every impression by simplifying demand management, increasing auction competition and improving inventory performance. The result is more efficient monetization, greater operational control and a platform designed to grow alongside your digital business. Send us your request and and we’ll get back to you soon. How it works
Every impression. More value. In just a few milliseconds.
Easybid connects your inventory to an ecosystem of SSPs and demand partners, running real-time server-side auctions to identify the best offer and maximize the revenue potential of every impression.
Intelligent configuration for every request
More demand, lower latency
The auction identifies the best opportunity
Continuous monitoring and optimization
The result? Every impression becomes a revenue opportunity.
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